Alumni relations management/Alumni communication, University of Glasgow

University of Glasgow

Alumni relations management

Alumni communication

General Council 1868 to date

Development Campaign Office 1990-1998

Development and Alumni Office 1998 to date

Publicity Services

Glasgow University Graduates Association

From 1868, when the membership of the General Council was expanded to include all graduates of the University, communications with alumni, including balloting them for the election of the Chancellor, were handled by the Council. In 1990, the Development Campaign Office was established to co-ordinate the University's newly launched development campaign and to communicate with alumni regarding fund raising. In about 1998, the Development and Alumni Office was established to perform both these functions. Within the Office, the Alumni Relations Officer was responsible for dealing with queries from and about alumni and ensuring that good relations were maintained between the University and its alumni, and the Development Campaign Officer was responsible for fostering links with alumni and raising funds on behalf of the University.

In 1948, the Glasgow University Graduates Association was formed to maintain closer contact between the University and its graduates. It published a magazine, known as the College Courant, which included reminiscences, histories, obituaries and articles concerning education and other topics and became the main means of communication between the graduates. The Association ceased to exist in 1985 but the University agreed to continue with the publication of a magazine for graduates. Accordingly, from 1987, it published a free, twice-yearly magazine for alumni and friends of the University, known as Avenue. Through it, the University kept alumni informed of events and forthcoming meetings of the General Council, which all graduates were entitled to attend. Avenue was produced by Publicity Services under the direction of an Editorial Strategy Committee.

General Council polling books 1868-1880 Ref: GB 0248 DC 183/9
 

General Council papers and correspondence 1889-1981 Ref: GB 0248 DC 183/6
Includes correspondence with graduates 1959-1981.

College Courant 1948-1985 Ref: GB 0248 DC 174/3
 

Avenue 1987 to date Ref: GB 0248 GUA IP 5/6
 

Title of function/activity taken from Elizabeth Parker's Function Activity Model (report compiled for JISC). Function and activity description compiled according to GASHE's Standard for Creating Function and Activity Descriptions.

Alumni relations management/Alumni data administration, University of Glasgow